I'm Liuba Sheremet
With more than 5 years in design, I’ve grown from creating visuals as a graphic designer to shaping complete digital experiences as a product designer. My path took me through an outsourcing company with dozens of diverse projects — and now, in the startup world, I focus on building thoughtful, user-driven products.
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of UI/UX
Experience
Completed Projects
Satisfied Clients

Product designer | Nomi - financial tracking system
- Conducted UX audit of the core product, uncovering growth opportunities that shaped the product roadmap.
- Conducted qualitative interviews to define personas and redesign the onboarding flow
- Designed new features, improving usability and overall customer satisfaction.
- Reorganized the design system with tokens and variables, reducing design-developer handoff time and increasing consistency.
- Documented features, flows, and design decisions to maintain clarity across the team.
UI/UX designer | Freelance - NDA project **2 ****months **(Mar - Apr 2025)
- Designed a Document Management & AI Processing System for the Rwandan Civil Service
- Led the project from concept to delivery: defined user needs through workshops, analyzed competitors, shaped visual direction, and built a scalable UI kit with 50+ desktop screens.
Product designer | VanOnGo - AI-powered Startup in Delivery segment **10 ****months **(Dec 23 - Oct 2024)
- Designed intuitive interfaces for the Admin Panel, Driver App, and Client Tracking link, enhancing user satisfaction by 30%.
- Built and maintained a scalable design system, ensuring consistency across multiple platforms and reducing design-developer handoff time.
- Conducted user interviews and implemented feedback-driven changes, increasing the percentage of retained users by 25%.
- Collaborated with developers and stakeholders in an Agile environment to launch features on schedule and within scope.
- Documented features and requirements in Jira.
- Designed customized web links tailored to each potential client, enabling the sales team to secure contracts with 3 big corporations.
UI/UX designer | Springs - Custom Software Development ****2 years 7 months **(Dec 20 – Jun 2023)
- Working directly with clients from around the world in different segments of business and budgets, outsource and outstuff projects.
- Creating mobile apps, websites, CRM, TV app, admin panels, responsive design, landings, websites on Tilda builder, interractive prototyping on Figma for user testing.
- Internal design for my company (cards, presentations, and so on).
- Collaborating with another designer in a team and clients teams.
- Work with Upwork platform.
Graphic designer | Shyrokyi Format - Publishing and Printing **1 year (Jan 19 – Jan 2020)
- Creating layouts of printing products.
- Business cards, catalogs, brochures, flyers, boards, banners, menus, logo and so on.-Preparing layouts for printing.
- Communication with the client.